If you are looking for an example of a persuasive prospecting letter, this section should be of interest to you. You will find a ready-to-use template, as well as a development explaining the main steps to take to build an effective business sales letter.
- Advantage of a persuasive business sales letter
A persuasive prospecting letter is a key element in the implementation of a customer acquisition strategy, it allows, among other things :
- Contribute to the improvement of the notoriety of the company and its reputation by making discover the company
- Getting appointments
- Contribute to the increase in the conversion rate
- Guarantee the perenniality of your activity (your current customers can disappear at any time. To do this, you must always continue to look for new prospects and customers).
The main steps to follow to build a persuasive business sales letter
Business letters must be convincing for readers or customers and consumers.
A convincing letter must include an attractive introductory paragraph in which different strategies are used to attract the readers' attention, relevant content that develops the approach given in the introduction and finally the postscript of the letter that concludes the letter in a way that is striking for the reader (via a promotion, an exclusive advantage...).
Step 1: The commercial catchphrase
This is the first part that will be read by the prospect. So write an effective sales teaser and make them want to find out what's next. The first words of your letter should arouse their curiosity and attention. To do this, you need to give them a promise: reward, a change in mood, an advantage, a resolution, a response, etc.
In other words, you must briefly highlight the service you are offering to make him/her want to read what follows. Your Internet user, since he has just found a solution to his need, will have a reason to read on.
Step 2: The content of your prospecting letter
The content of your prospecting letter should explain and expand on what you have just mentioned in the teaser. You must confirm to your prospect the positive impression he or she has had by reading the first words and thus push him or her to take action.
First, the reader must identify with your content. To do this, you can list the problems he or she could or might encounter. Then, you must highlight the solutions and benefits they will benefit from if they choose your service.
Also talk to him about the wishes he might have and dare to suggest ideas he has never thought of. The key is how to convince them.
Step 3: The postscript of your prospecting letter
The postscript of your prospecting letter should be the most likely to attract your prospect. You can then add important information or propose an advantage such as :
- A promotion
- An exclusive advantage
- Exceptional functionality at your service
- A gift
Download an example of a persuasive prospecting letter by clicking on the "Toolbox" tab under "Sales".